As you will know I am a bit of a geek when it comes to branding, logos etc.  I always love it when you find a hidden trick.  Today I wedged open the window in our sitting room with a Toblerone bar (it was just the right size to let in some air and prevent two eager kitties from getting out!!)  Now call me slow, but I have only just noticed the hidden bear in the Toblerone logo!  Look!

Can you see him?  Click on the image to make it bigger if you can’t.  I decided to look into it in case I was going mad and there are many theories about it (some hilarious).  However, apparently the mountain is Matterhorn mountain symbolizing the town of its origin and apparently Toblerone was invented in Bern, Switzerland. The national symbol for Bern is the bear. Bern is Swiss for “Bear” and in the centre of Bern there’s a bear pit.

You learn something new every day.  The FedEx logo with its hidden arrow is another classic.  Have a look!

Why do people do this? Either it is design gone badly wrong (i.e. a feature you were supposed to spot and didn’t), or it is design at its best, whereby whoever spots it thinks that they have inside knowledge that no one else has and it therefore sparks off a conspiracy theory that gets everyone talking about the product – this outcome is genius.