Neutrogena Advert
February 20th, 2010I couldn’t find this advert on YouTube to show you, but I have just seen the most unnecessary advert on TV. It is for Neutrogena moisturiser. A woman in her underwear rubs moisturiser all over her legs. So naturally, they have to pause the camera on her boobs, whilst she squeezes it onto her hand. You can’t actually see the bottle or the cream (the product itself), just the semi-naked woman. Now, I am no prude, but I just don’t want to see it. This product is supposed to be targeted at women, so why is it not put on a semi-naked man?! For some reason that never happens. Funny that!
Then, comes my favourite bit. “Penetrates 10 layers of skin”. Really? How have you tested that? Have you sliced open a human body and watched it work its magic? Probably not.
February 20th, 2010 at 21:46
There is a similar naked woman advert….for mouthwash!!! Message is – no-one loves a naked beauty with gappy teeth!!!
February 26th, 2010 at 10:21
10 layers of skin eh? I thought we only had 2 but when did science matter to adverts. They usually show dodgy animations of spherical objects causing healing to crooked looking triangles to prove that their products work (with a small caveat, “dramatisation not based on real life”). Not sure why that is allowed, we should complain to the ASA that penetrating 10 layers of skin would lead to blood poisoning.