Packaging sillies
Wednesday, May 6th, 2009I am a bit of a packaging junkie. It is one of my favourite things to design. Therefore I am constantly picking stuff up in the supermarket or around the house and examining it. Sad huh? Well anyway, it has come to my attention of late, that whoever writes the copy for some of these things needs to be sacked. It is easy to write stuff without really thinking.
For example: In my bathroom is some NIVEA for men shaving foam. I glanced at the back and noticed that one is instructed to squeeze a “hazelnut sized blob” onto one’s palm. Blob – a technical term, referring to a quantity of ‘goop’ – another technical term. A hazelnut…. Not exactly something that pops to the forefront of the mind when making a comparison. When one has remembered which nut a hazelnut is, one is faced with the inevitable dilemma of whether or not the shell should be present about the nut, which makes a sizeable difference.
Another one which bugs me on bathroom products…. ”Dermatologically tested”. so… Tested on/for skin. REALLY?? I am astounded. Why “dermatologically”? Sometimes you get the impression that one person uses a buzz phrase and then everyone else does, just for kicks. It is like writing “Skin cream, suitable for skin as opposed to facial hair – we’ve tried it out”. I should hope so too! Silly EU regulations.









